Affle (India) Limited IPO

Add to Calendar 2019-07-29 12:00 AM 2019-07-31 12:00 AM Asia/Kolkata Affle (India) Limited IPO Affle (India) Limited India

Company Info

Affle India Limited is a Mumbai based company engaged in the business of mobile marketing with its digital platforms. The company offers a consumer and an enterprise platforms to its clients. With these products company tries to improve the ROI on digital marketing campaigns for clients, reduce the ad frauds, maintaining consumer privacy and more.  

Date of Incorporation

Affle India was initially incorporated as “Tejus Securities Private Limited” in 1994. It was then subsequently converted to a public limited company on July 13th 2018 and the name was changed to ‘Affle (India) Limited’

Promoters of the company 

Anuj Khanna Sohum and Affle Holdings are the joint promoters of the company

Object of the Issue

  • - With OFS, Affle Holdings will be selling 4,953,020 shares and the net proceeds won’t be going to the company 

  • - With the fresh Issue, affle tries to fulfill following objectives. 

  • i. To meet up the net working capital requirement of the company 

  • ii. To meet up general corporate purposes 

Strengths of the company

  • - Leading position in India, a high growth market with substantial barriers to entry. 

  • - Proven international track record. 

  • - Profitable, low-cost business model built on an asset light, automated and scalable platform. Affle Consumer Platform’s had approximately 2.02 billion consumer profiles as at March 31, 2019

  • - Addressing digital fraud and data safety issues that are prevalent in the industry. 

  • - Vizury Commerce Business and RevX Platform expands the engagement with e-commerce companies to include retargeting services and Vizury Commerce business expands their reach in the Middle East and Africa

Company financials


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Issue Detail

  • Issue Open: Jul 29, 2019
  • Issue Close: Jul 31, 2019
  • Issue Type: Book Building Issue
  • Face Value: Rs 10 per equity shares
  • Price Band: Rs 740 - Rs 745 Per Equity Share
  • Bid Lot:20 Shares
  • Minimum Order Quantity:20 Shares
  • Listing At: NSE, BSE
  • Issue Size: • Rs 459 Cr

Current Bidding Status

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Frequently Asked Questions

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Following are the benefits in buying and selling an IPOs through a discount broker. Reduced Brokerage Fee: Discount brokers charge a flat brokerage which is missing in case of full service brokers. Full service brokers usually charge %age brokerage and this incurs a lot of cost to an investors. So if any full service broker charge a brokerage of let say 0.03% then on a purchase of shares of worth of Rs 200,000 you end up paying Rs 600+ Taxes. In our case we charge a flat brokerage of Rs 20 + Taxes. Discount brokers therefore saves a lot of money of investors. Better Trading Platform: Usually discounts brokers don’t provide a good trading platform and experience but there are few discounts brokers like Samco, who are now focussing on delivering a world class trading platform and top notch user experience. Therefore narrowing down the gap between discount brokers and full service brokers.
Technically Speaking, SEBI has made mandatory to buy an IPO through ASBA channel but there is no regulation on how any investor can sell an IPO allotted shares. Therefore, smart investors can always sell IPO allotted shares through a discount broker


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