When the market opened today, all eyes were on the Studds Accessories IPO listing. The anticipation around this debut had been building for days, and the actual listing turned out very different from the strong buzz that surrounded the issue. Instead of a premium, the Studds Accessories share price stepped into the market at a discount, catching many traders by surprise.
Market Performance: Studds Begins Its Market Journey in Red
The listing session opened with clear pressure on the stock.
On the NSE, Studds Accessories shares listed at ₹565, which is 3.42% lower than the IPO issue price of ₹585.
On the BSE, the stock started at ₹570, reflecting a 2.56% listing-day decline.
These numbers set the tone for a softer-than-expected debut in the broader stock market today, especially for a company that entered the market after strong subscription interest.
Main News: Studds Accessories Listing Today Shows Early Volatility
The Studds Accessories listing did not align with the pre-listing buzz. Instead of opening near the upper end of expectations, the IPO made a muted entry.
Financial details from the listing:
- NSE Listing Price: ₹565
- BSE Listing Price: ₹570
- Issue Price: ₹585
- Listing Discount: Between 2.56% and 3.42%
Despite the softer start, the listing does not take away from the scale of investor interest during the IPO period. The Studds Accessories IPO drew heavy participation across investor categories.
Company Details: A Deep Dive Into Studds Accessories
Studds Accessories is not new to Indian households. The brand has built its identity over decades, starting its journey in 1975 and gradually becoming one of the most recognised names in the two-wheeler accessories space.
IPO Subscription Snapshot
The Studds Accessories IPO saw meaningful demand across all investor segments:
- Overall Subscription: 73.25 times
- QIB Subscription: 159.99 times
- NII Subscription: 76.99 times
- Retail Subscription: 22.09 times
The company launched a ₹455 crore public issue, with a price band of ₹557–₹585 per share. At the upper end, the valuation stood close to ₹2,300 crore.
Since the entire issue was an Offer for Sale (OFS) of 77.86 lakh shares, the company did not receive capital from the IPO. The proceeds instead went to the selling shareholders.
What Studds Accessories Does
Studds operates through two strong brands:
- Studds — targeted at the mass and mid-range helmet market
- SMK — introduced in 2016, aimed at premium riders
Its manufacturing footprint stretches beyond India, with Studds producing helmets for well-known global brands sold across Europe, the United States, and Australia.
In the domestic market, the company supplies products to major automotive players, including:
- Hero MotoCorp
- Honda Cars India
- Suzuki Motorcycle India
- Eicher Motors (Royal Enfield)
- India Yamaha Motor
It also caters to institutional customers such as the Central Police Canteens and the Canteen Stores Department (CSD).
Summary
The Studds Accessories IPO listing today delivered a subdued start, with the Studds share price opening at a discount on both exchanges. While the debut fell short of expectations, the company’s strong history, broad customer base, and extensive subscription numbers reflect the depth of interest it attracted.
The listing marks just the first step in the stock’s journey in the Indian stock market, and it adds another notable name to recent market debuts.
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