Bajaj Electricals Share Price Surges 11% on Morphy Richards Acquisition | Stock Market Today

Market Performance

Bajaj Electricals share price jumped sharply on Wednesday, September 24, climbing 11% to ₹647.95. The stock opened at ₹619.45, compared to the previous close of ₹577.10. The surge drew attention across the consumer electrical sector, making it one of the day’s standout performers.

Investors reacted positively to the company’s strategic move, signaling renewed interest in its growth trajectory despite a subdued market backdrop.

Main News: Morphy Richards Acquisition Sparks Rally

The sudden rally in Bajaj Electricals shares came after the company announced its plans to acquire the Morphy Richards brand from Glen Electric Ltd, part of Ireland’s Glen Dimplex Group, for ₹146 crore.

Key highlights of the acquisition:

• Territorial Coverage: Full ownership across India, Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka.
  
  
• Strategic Move: Bajaj Electricals had held exclusive licensing rights for Morphy Richards products in India for over 20 years. This deal gives the company complete control over the brand in multiple regions.
  
  
• Future Plans: The transaction will proceed upon execution of definitive agreements and necessary statutory approvals.
  
  

This acquisition strengthens Bajaj Electricals’ brand portfolio in the home appliance segment, providing the company with greater operational control and market leverage.

Company Details: Bajaj Electricals

Bajaj Electricals has long been a major player in the consumer electrical and appliance sector. The Morphy Richards deal is a continuation of the company’s strategy to expand its product offerings and solidify its market presence.

The company’s recent quarterly results showed a mixed picture:

• Q1 FY25 Net Profit: ₹9.1 million, down 96.8% from ₹281.1 million in Q1 last year.
  
  
• Net Sales: ₹10.59 billion, a decline of 8.1%.
  
  
• Consumer Division Revenue: Dropped 10.8%, reflecting weaker demand for home appliances.
  
  

Despite these short-term dips, the acquisition marks a strategic pivot that could shape the company’s medium- to long-term growth.

Summary

Bajaj Electricals’ stock gained 11% on the back of its Morphy Richards acquisition plans, hitting ₹647.95 per share.

The deal grants full ownership of the brand across multiple South Asian markets, building on the company’s 20-year licensing history.

While recent quarterly performance showed declines in profit and sales, the acquisition positions Bajaj Electricals for broader market control and potential growth in the consumer electrical segment.

The stock’s sharp rally reflects investor optimism about the strategic move and its potential to enhance the company’s brand and market footprint.