Hero MotoCorp TVS & Eicher Motors Sales in Q1 FY26

India’s two-wheeler market continued to show mixed trends in June 2025 and Q1 FY26, with legacy leader Hero MotoCorp maintaining its position at the top in terms of volumes. However, it’s the rising momentum of TVS Motor Company and Eicher Motors that’s catching the market’s attention.

 June 2025 Sales Snapshot

Hero MotoCorp retained the crown with over 5.5 lakh units, but its modest 1.9% YoY growth signaled a maturing pace. In contrast, TVS and Eicher saw strong double-digit growth, reflecting greater retail traction and possible gains in premium segments and rural markets. Bajaj Auto posted a healthy 8.8% rise.

Q1 FY26 Performance

The quarterly picture gives more context: while Hero still led the volume chart, it reported a double-digit YoY decline, indicating possible supply-side or rural demand challenges. TVS nearly closed the gap, clocking 17.5% YoY growth, and continues to benefit from its well-diversified portfolio across segments. Eicher Motors matched TVS with 17.5% growth, underscoring Royal Enfield’s continued premium appeal and rising demand.

 What This Means

• Hero MotoCorp: Still dominant in volume, but signs of growth fatigue are emerging.
  
  
• TVS Motor: Rapidly gaining market share with strong urban and export presence, and momentum across scooters, EVs, and bikes.
  
  
• Eicher Motors: Solid growth from a smaller base, but impressive brand stickiness and premium pull.
  
  
• Bajaj Auto: Stable performance but lagging in growth; may need strategic moves to recapture momentum.
  

Q1 FY26

The battle for two-wheeler dominance is intensifying. Hero’s market leadership is intact, but TVS is closing in fast with consistent performance across timeframes. With premiumization and rural recovery in play, Eicher could remain a dark horse, especially with new model launches and export demand.