Prime Focus Share Price Jumps 10% as Marquee Investors Pick Up 3.3% Stake | Stock Market Today

Market Performance

The stock market today saw Prime Focus share price surge 10% on September 8, as marquee investors entered the media and entertainment company through a large block deal. The stock locked in its upper circuit, extending its recent rally.

What stood out was the sharp increase in trading activity. Prime Focus registered a combined trading volume of over 1 crore shares, nearly 4x its one-month average, signaling strong investor participation and renewed interest in the counter.

In the past one week, the stock has already gained 23%, while in the last three months, the share price is up a massive 50%.

The Big News – Who Bought and Who Sold?

The rally in Prime Focus shares was triggered by a large stake purchase by well-known investors. Together, they picked up a 3.3% stake worth ₹146.2 crore in the company.

Here’s the breakdown of the key deals:

• Singularity Large Value Fund I, II, and III (owned by Madhusudan Kela and Yash Kela) acquired 62.5 lakh shares, translating into a 2% stake, at a price of ₹142.55 per share.
• Veteran investor Ramesh Damani picked up 8 lakh shares at the same price.
• Utpal Sheth, a close market follower, bought 17.5 lakh shares.
• FE Securities and Samyak Enterprises each bought 14.55 lakh shares.

On the other side of the trade, two foreign funds chose to exit:

• Marina IV (Singapore-based) sold 48.06 lakh shares, equal to a 1.55% stake.
• Augusta Investments I fund offloaded 54.48 lakh shares, representing a 1.75% stake.

According to the latest June shareholding data, the marquee buyers – Damani, Sheth, and Kela’s AMC – did not previously hold any exposure to Prime Focus. This fresh entry is what created buzz in the market.

Company Snapshot – Prime Focus Business Outlook

Prime Focus sits at the heart of India’s media and entertainment sector, which the company projects will grow at 7.2% annually to reach ₹2.68 trillion by 2025. Beyond that, it expects the industry to expand further at a 7% CAGR, touching ₹3.07 trillion by 2027.

Interestingly, new media platforms are expected to account for 68% of this growth, reflecting the rapid digital shift.

Looking further ahead, Prime Focus expects:

• Large screens in India to cross 20 crore by 2030.
• Small screens (mobile phones) to touch nearly 70 crore users.

This expansion of content consumption channels creates a broad base of viewers for entertainment, VFX, and animation – key verticals for Prime Focus.

The company has also noted in its annual report that global projects are set to rebound in 2025, with the VFX and animation segments recovering sharply through 2025 and 2026.

Financial Performance – FY25 Snapshot

Despite industry challenges, Prime Focus has shown resilience in profitability.

• Income from Operations: ₹3,599 crore (decline due to macro and industry headwinds).
• Adjusted EBITDA: Jumped from ₹479 crore to ₹1,027 crore.
• EBITDA Margin: Improved significantly from 12.1% to 28.5%.

The company managed to strengthen its operating margins even with revenue pressure, pointing to better efficiency and cost management.

Summary – Why the Buzz Around Prime Focus Share Price?

The sharp 10% rise in Prime Focus share price was driven by heavyweight investors entering the stock through a ₹146.2 crore block deal. With over 1 crore shares traded, the activity was well above normal, underlining the strong market sentiment.

The backdrop of India’s fast-expanding media and entertainment sector, coupled with improving financial metrics and margin growth, added to investor optimism.

For now, the buzz around Prime Focus is not just about one day’s rally, but also about the larger story of how media consumption, new-age platforms, and VFX growth are shaping the company’s long-term outlook.