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2017-12-29 12:00 AM2018-01-02 12:00 AMAsia/KolkataBrand Concepts Limited IPOBrand Concepts Limited India
Brand Concepts Limited is a retail company engaged in sale of licensed fashion and lifestyle brands in multiple categories. The company represents a wide range of international and domestic brands such as Tommy Hilfiger, AND and Global Desi. It has 12 exclusive brand outlets and 10 multi brand outlets across the country.
Date of establishment: Brand Concepts was established in 2007.
Product & Service Offering: Brand Concepts provides sale of fashion and lifestyle products in multiple categories such as travel gears and small leather goods.
Promoters of Brand Concepts Ltd.: The promoters of the firm are Mr. Pradeep Maheshwari, IFF Overseas Private Limited and Pradeep Maheshwari (HUF).
Customer segment: The company offers its services to fashion and lifestyle brands.
Objects of the Issue:
The objects of the issue are: - Working capital requirements - General corporate purposes - Issue related expenses
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Reduced Brokerage Fee: Discount brokers charge a flat brokerage which is missing in case of full service brokers. Full service brokers usually charge %age brokerage and this incurs a lot of cost to an investors. So if any full service broker charge a brokerage of let say 0.03% then on a purchase of shares of worth of Rs 200,000 you end up paying Rs 600+ Taxes. In our case we charge a flat brokerage of Rs 20 + Taxes. Discount brokers therefore saves a lot of money of investors.
Better Trading Platform: Usually discounts brokers don’t provide a good trading platform and experience but there are few discounts brokers like Samco, who are now focussing on delivering a world class trading platform and top notch user experience. Therefore narrowing down the gap between discount brokers and full service brokers.
Technically Speaking, SEBI has made mandatory to buy an IPO through ASBA channel but there is no regulation on how any investor can sell an IPO allotted shares. Therefore, smart investors can always sell IPO allotted shares through a discount broker
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