
SME
Novus Loyalty Limited is a technology-driven company providing loyalty and rewards solutions across industries including fintech, banking, e-commerce, FMCG, software, and real estate. The company offers a scalable, data-driven platform designed to enhance customer engagement, retention, and acquisition through customizable and ready-to-deploy programs such as reward points, cashback, event-based campaigns, and digital vouchers.
Novus Loyalty Limited delivers its solutions through both on-premises and SaaS models, enabling seamless integration with client systems while ensuring flexibility, security, and operational efficiency. Its platform is supported by AI-powered analytics, enabling enterprises to track customer behaviour and optimize marketing outcomes across digital and physical channels.
With operations across India and international markets including the UAE, USA, Australia, and Puerto Rico, the company serves a diverse client base. It holds certifications such as ISO/IEC 27001:2013, CMMI Level 3, and PCI DSS compliance, reflecting its focus on data security, quality standards, and reliable technology delivery.