Striders Impex Limited is a consumer products company engaged in the licensing, development, distribution, and trading of toys and kids’ consumer merchandise across India and the United Arab Emirates. The company operates through an integrated structure, including domestic distribution and international operations via its subsidiary, Striders FZ-LLC.
The company follows an asset-light and scalable business model focused on licensing arrangements with global entertainment brands and the development of proprietary intellectual properties such as Pugs at Play, Furry Pals, Gurliez, Minds at Play, and Striders. Its operations span product conceptualization, design, third-party manufacturing, sourcing, and multi-channel distribution across modern retail, general trade, and digital commerce platforms.
Striders Impex Limited serves children across various age groups and leverages a diversified distribution network to strengthen market reach. With an expanding portfolio of licensed and owned brands, cross-border presence, and structured supply chain capabilities, the company focuses on brand equity creation, operational efficiency, and scalable growth in the toys and kids’ merchandise segment.