The ITC share price continues to stay under pressure in the stock market today, and the trend is hard to ignore now.
For the third straight day, ITC stock slipped further. On March 19, it dropped another 2%, touching a low of ₹298.55. This is not just another dip. This is the lowest level the stock has seen since August 2022.
There’s a clear pattern here. And investors are feeling it.
Market Performance: ITC Share Price Under Continuous Pressure
The recent fall is not a one-day story. It has been building up for months.
- ITC share price fell 2% today, hitting ₹298.55
- Stock is down 4.5% in March so far
- Year-to-date decline stands at 25.66%
- ITC ended 2025 with a 12% drop
- January 2026 saw a sharp 21% fall
- Followed by another 3% decline in February
This steady decline shows one thing clearly — the stock has been in a consistent downtrend.
At current levels, ITC share price is:
- 40% below its all-time high of ₹498.85
- 26% lower than its 2026 high of ₹402.70
That’s a significant correction in a short span.
Main News: What’s Dragging ITC Share Price Down?
There isn’t just one reason. It’s a mix of factors that has weighed on sentiment in the stock market today.
The biggest trigger has been:
- Higher excise duty on cigarettes
- Muted performance in the December quarter
- Rising competition in key segments
Even though the company increased cigarette prices, the hike has not been enough to fully balance the impact of higher taxes.
At the same time, the company’s core cigarette business — which contributes a major share of revenue — is facing near-term pressure.
All of this has created a negative sentiment around ITC share price.
Company Impact: Market Cap Erosion and Investor Wealth Hit
The fall in ITC share price is not just visible on charts. It has translated into real value erosion.
- Market capitalisation dropped below ₹3.75 lakh crore
- Over ₹1,30,178 crore wiped out in less than 3 months
To put things in perspective:
- At its peak, ITC was valued at ₹6,25,144 crore
- Now, the valuation has sharply corrected with the stock price decline
One major shareholder has also felt the impact:
- LIC held 15.69% stake as of December quarter
This means the fall has affected not just retail investors, but also large institutional holders.
ITC Q3 FY26 Results: Numbers Tell a Mixed Story
When we look at the financials, the picture is steady but not strong enough to offset concerns.
Key Financial Highlights:
- Net Profit: ₹5,018 crore
- Almost flat compared to ₹5,013 crore last year
- Revenue: ₹21,706 crore
- Up 6.7% YoY from ₹20,349 crore
- EBITDA: ₹6,882 crore
- Growth of 8.17% YoY
- EBITDA Margins: 31.7%
- Improved by 50 basis points
What impacted profit?
- Increase in raw material costs
- One-time charge of ₹354.58 crore due to new labour codes
So while revenue and operating performance improved slightly, profit remained largely unchanged.
Why ITC Share Price Matters in Stock Market Today?
ITC is not just another stock. It carries significant weight in the Nifty 50.
Because of this:
- Its fall has also dragged overall index performance
- Weak movement in ITC share price reflects broader sentiment in defensive FMCG stocks
When a heavyweight stock like ITC moves sharply, it creates ripples across the market.
Summary: What This Means for ITC Share Price?
Right now, the story around ITC share price is simple but important.
The stock is facing pressure from multiple sides — taxation, costs, and slower growth momentum.
Here’s the quick takeaway:
- ITC share price is at a multi-year low
- Stock has seen consistent decline over months
- Market cap erosion is significant
- Financials are stable but not strong enough to lift sentiment
In the stock market today, ITC stands out — not for gains, but for the scale of its correction.
And until sentiment improves, the pressure on the stock may continue to stay visible.
Source: Livemint
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