Honasa Consumer Share Price Surges 5% on Entry into Men’s Personal Care

Shares of Honasa Consumer, the parent company of Mamaearth and The Derma Co., jumped nearly 5% to ₹269 on the NSE on Friday, December 12. The surge follows the company’s strategic move into the men’s personal care segment with the acquisition of a majority stake in Reginald Men.

Market Reaction and Stock Movement

Investors responded positively to Honasa Consumer’s announcement post-market hours on December 11. The stock reached a high of ₹269, reflecting renewed interest after recent volatility.

• December performance shows a 10% dip so far, highlighting the rebound’s significance.
• In 2025, the stock experienced sharp swings:
  • Fell to an all-time low of ₹197 in February.
  • Rose 70% to a one-year high of ₹334.20 in June.

Despite the ups and downs, today’s gains underline investor confidence in the company’s expansion strategy.

Main News: Acquisition of Reginald Men

Honasa Consumer will acquire a 95% stake in BTM Ventures Pvt Ltd, the parent of Reginald Men, for an enterprise value of ₹195 crore. The remaining 5% will be acquired after 12 months, based on pre-agreed valuation criteria.

Key points about the deal:

• Reginald Men, founded in August 2022 by Trisha Reddy Talasani, is a premium men’s personal care brand.
• The brand focuses on products like sunscreen and serums, aligning with Honasa’s growth strategy.
• Revenue over the last 12 months (Nov 2024–Oct 2025) exceeded ₹70 crore with an EBITDA margin of 25%.

This acquisition strengthens Honasa’s footprint in South India, where Reginald Men generates the majority of its revenue.

Company Details and Distribution Reach

Honasa Consumer continues to expand its market presence:

• Serves over 1,00,000 FMCG retail outlets.
• The distribution network covers more than 18,000 pin codes across India.
• Products are available in over 700 districts, enhancing nationwide accessibility.

The acquisition is expected to provide Honasa with:

• Deep consumer insights into men’s personal care.
• Proven marketing strategies from Reginald Men.
• Strengthened brand resonance in southern markets.

Financial Snapshot

Honasa Consumer’s latest quarterly performance shows a solid operational trajectory:

• Revenue from operations: ₹538.06 crore, up 16.5% YoY from ₹461.82 crore.
• Net profit: ₹39.22 crore, a turnaround from a loss of ₹18.57 crore in the same quarter last year.

The company continues to leverage its existing FMCG infrastructure while integrating the new acquisition, aiming for further growth in emerging segments of personal care.

Summary

Honasa Consumer’s strategic acquisition of Reginald Men marks a pivotal expansion into the men’s personal care market, combining revenue growth, operational scale, and regional strength. Today’s stock surge reflects investor optimism, as the company strengthens its portfolio and distribution reach while targeting high-growth categories.