The buzz around Amagi Media Labs IPO Day 3 continues to build as investor participation picks up pace. With the IPO entering its final stretch, demand across investor categories has strengthened, reflecting steady interest despite a brief market pause mid-week.
As a market analyst tracking primary markets closely, here’s a clean, story-driven breakdown of what’s happening—only facts, only numbers from the reference, and nothing extra.
Market Performance: How Amagi Media Labs IPO Day 3 Is Shaping Up?
By the third day of bidding, Amagi Media Labs IPO Day 3 subscription stood at 1.58 times, signaling growing traction compared to earlier sessions.
Here’s how the demand looks across segments:
- Retail investors: 1.35x subscribed
- Non-Institutional Investors (NII): 2.35x subscribed
- Qualified Institutional Buyers (QIB): 1.26x subscribed
Overall, bids were received for 4,31,60,659 shares against 2,72,66,589 shares on offer, as per BSE data around 11:30 IST.
Just a day earlier, overall subscription was only 13%, highlighting how momentum picked up sharply toward the later part of the issue.
Adding context, the Indian stock markets remained shut on January 15 due to municipal corporation elections in Maharashtra, slightly compressing active trading days.
Main News: Key IPO Dates and Price Band You Should Know
The Amagi Media Labs IPO Day 3 action is part of a tightly scheduled timeline:
- IPO open: Tuesday, January 13
- IPO close: Friday, January 16
- Price band: ₹343 to ₹361 per share
Upcoming milestones:
- Allotment date: Monday, January 19
- Refund initiation: Tuesday, January 20
- Shares credited to demat: Tuesday, January 20
- Listing on BSE and NSE: Wednesday, January 21
The issue structure remains clear and standard:
- 75% reserved for Qualified Institutional Buyers
- 15% for Non-Institutional Investors
- 10% for Retail Investors
Company Details: Inside Amagi Media Labs
Amagi Media Labs operates as a SaaS player focused on helping media companies stream and monetize digital video content. The company opened its IPO after completing a significant anchor placement.
Anchor Investment Snapshot
- Funds raised from anchor investors: ₹804.87 crore
- Anchor allocation: 2.22 crore equity shares
- Anchor allotment price: ₹361 per share
Break-up of anchor participation:
- Domestic mutual funds:
- 1.69 crore shares
- Valued at ₹613 crore
- Included 11 mutual funds such as SBI MF, ICICI Prudential MF, HDFC AMC, Aditya Birla Sun Life AMC, Motilal Oswal AMC, Franklin India, PGIM India, and others
- Insurance companies:
- 14.95 lakh shares
- Valued at ₹53.98 crore
- Included HDFC Life Insurance, Bharti Axa Life Insurance, and Edelweiss Life Insurance
This anchor participation came just a day before the IPO opened, setting the base tone for institutional interest.
Financial Performance: Revenue and Profit Snapshot
The company’s financials show consistent operational scale-up, based purely on disclosed data.
Revenue Growth
- FY25 operational revenue: ₹1,162 crore
- CAGR (FY23–FY25): 31%
Growth was driven by:
- Addition of new customers
- Higher engagement from existing platform users
Latest Profit Numbers
For the six-month period ending September 30, 2025
- Total revenue: ₹704.8 crore
- Net profit: ₹6.4 crore
These figures highlight the company’s revenue momentum during the first half of the fiscal year.
IPO Structure: Issue Size and Fund Usage
The Amagi Media Labs IPO Day 3 offering combines fresh capital with shareholder exits.
Issue Size Breakdown
- Fresh issue: ₹816 crore
- Offer For Sale (OFS): 2.7 crore shares
- OFS value at upper band: ₹972.6 crore
- Total IPO size: ₹1,788.6 crore
Use of Fresh Issue Proceeds (₹550 crore)
The fresh issue proceeds will be distributed in a structured, phased approach.
- Technology and cloud enhancement
- Growth through acquisitions
- General corporate purposes
Year-wise allocation:
- FY26: ₹82 crore
- FY27: ₹359 crore
- FY28: ₹108 crore
Selling Shareholders in OFS
The Offer For Sale includes stakes from:
- PI Opportunities Fund I
- PI Opportunities Fund II
- Norwest Venture Partners X – Mauritius
- Accel India VI (Mauritius) Ltd
- Trudy Holdings
- Other individual shareholders
Summary: What Amagi Media Labs IPO Day 3 Tells Us?
As Amagi Media Labs IPO Day 3 progresses, subscription levels show increasing engagement, especially from non-institutional investors. After a muted start and a market holiday in between, bidding intensity picked up meaningfully toward the later part of the issue.
Key takeaways in simple terms:
- Overall subscription crossed 1.5x
- Strong participation from NII and retail segments
- Clear timeline for allotment and listing
- Large anchor backing already in place
- Revenue growth visibility supported by disclosed numbers
With the issue closing on January 16, all eyes remain on how final-day bids shape the closing subscription figures.
Source: Livemint
Easy & quick
Leave A Comment?