Aditya Birla Fashion Share Price Slides Nearly 9% as Block Deal Buzz Weighs on Stock Market Today

Market Performance: Aditya Birla Fashion Share Price Under Pressure

Aditya Birla Fashion share price came under heavy selling pressure during Tuesday’s session, slipping close to 9% as fresh block deal chatter surfaced in the stock market today.

The stock opened at ₹68.06 on the BSE. As trading progressed, selling intensified. The share price moved within a narrow but weak band, hitting an intraday high of ₹68.18 and sliding to an intraday low of ₹65.81.

This sharp move caught investor attention, especially as volumes spiked sharply compared to recent sessions. The price action suggested large institutional activity rather than routine market fluctuations.

Main News: Block Deal Activity Drives Sentiment

The fall in Aditya Birla Fashion share price followed reports of a significant block deal in the counter.

As per a CNBC-TV18 report:

• Around 4.35 crore shares were traded
• This represents 3.57% of the company’s total equity
• The stock was traded at an average price of ₹66.4 per share
• The total deal value stood at approximately ₹289 crore

The report indicated that these shares were exchanged through block transactions during the session. However, the buyers and sellers were not disclosed, and the exact structure of the deal remained unclear during market hours.

Block deal details are usually released by the exchanges after the market closes, which kept traders cautious through the day.

Another Group Company in Focus

The selling pressure was not limited to just one stock.

According to the same report, Aditya Birla Lifestyle Brands also witnessed a large transaction:

• About 2.8% of the company’s total equity was involved in a large trade

This added to the overall cautious mood around Aditya Birla Group fashion and lifestyle counters in the stock market today.

Earlier Signals Added to Market Nervousness

A day earlier, on Monday, January 19, CNBC-TV18 had highlighted that block deals were expected in two Aditya Birla Group companies.

What made markets watchful was the lack of clarity:

• It was not known who was selling
• It was not confirmed who was buying
• The timing and structure of the transactions were uncertain

This uncertainty played a key role in dragging down the Aditya Birla Fashion share price once trades began to materialise.

Details on Institutional Stake Sale Plans

The report further mentioned plans involving institutional investors.

For Aditya Birla Lifestyle Brands Ltd:

• An institutional investor was expected to divest up to 3% stake
• The block deal size was estimated at $43 million
• The floor price was set at ₹106.14 per share
• The deal was described as a clean-out trade

Shareholding data as of the September quarter showed:

• Pilani Investment and Industries held a 3.67% stake
• SBI Life Insurance Co. Ltd. owned 2.25%

Block Deal Buzz Around Aditya Birla Fashion and Retail

The report said a similar setup was seen in Aditya Birla Fashion and Retail Ltd

• An unnamed institutional investor was expected to sell up to 3% stake
• The total transaction value was pegged at $32 million
• The floor price was set at ₹65.78 per share
• This deal too was termed a clean-out trade

As these details circulated through the trading session, sentiment around the stock weakened further.

Why the Stock Reacted Sharply Today?

The movement in Aditya Birla Fashion share price was largely driven by:

• Large volume transactions
• Uncertainty around the identities of buyers and sellers
• Confirmation of block deal activity during live market hours
• Broader caution in the stock market today around institutional stake sales

Such trades often lead to short-term volatility, especially when clarity is limited.

Summary: What Investors Took Away Today?

To sum up today’s action:

• Aditya Birla Fashion share price fell nearly 9%
• Selling pressure was linked to block deal activity
• Around 4.35 crore shares were traded, worth ₹289 crore
• Another group company, Aditya Birla Lifestyle Brands, also saw a large trade
• Buyer and seller identities remain undisclosed
• Full exchange disclosures are awaited post-market

As the market digests these transactions, traders and investors will closely track official block deal data once released by the exchanges.

Source: Livemint