AMUL – A Fight Against Injustice
Now many of us wonder, what does AMUL stand for. Is it a short form of something? It is an acronym? Well, yes. The full form of AMUL is Anand Milk Utpadak Ltd. The term ‘AMUL’ is derived from a Sanskrit word Amulya, which means precious or priceless. The history of AMUL is intertwined with the Indian freedom fight. During the British Raj, a company named Polson had monopoly in the Indian dairy sector. It controlled milk collection from Anand and its distribution in Mumbai.AMUL Chocolates – A Stroke of Brilliance
A classic example of this is the AMUL chocolates. When we think of Chocolates, we immediately think of Dairy Milk or KitKat or 5-star (Ramesh-Suresh, anyone? ). But did you know that AMUL has been making chocolates since 1970s. However, Cadbury or Nestle dominated the chocolates market. But then AMUL had a stroke of genius… Why are chocolates only sweet? Why not create chocolates for the health conscious or the diabetic? This led to the creation of AMUL dark chocolates, which is taking the chocolate industry by the storm. AMUL chocolates now controls 10% of the market share in India. And they are growing at a rapid pace. Here’s a look at the various variety of AMUL products –Amul ice-cream | Amul peanut butter |
Amul dark chocolate | Amul white chocolate |
Amul butter | Amul shrikhand |
Amul cheese | Amul masti dahi |
Amul milk | Amul French fries |
Amul fresh cream | Amul condensed milk |
Amul cream | Amul garlic butter |
Amul ghee | Amul heavy cream |
Amul mozzarella cheese | Amul bread |
Amul milk powder | Amul basundi |
Amul Kool | Amul rajbhog ice cream |
Amul lassi | Amul butterscotch ice cream |
Amul kaju katli | Amul Gulab jamun |
Amul dahi | Amul Belgian chocolate |
Amul taaza milk | Amul rasgulla |
Amul gold | Amul gouda cheese |
Amul mithai mate | Amul cornetto |
- AMUL is the largest dairy company in India.
- It is also the eighth biggest dairy company in the world.
- It is the biggest FMCG company in India.
I wish amul should never be listed.as the article tells Amul pays 80paisa out of 1rupee that makes. to it’s patners who are farmars..it should be appreciated..it’s a good model.who r we to expect it’s ipo..it’s so greedy of us.