Cupid Share Price Slides Again as Selling Pressure Deepens | Stock Market Today

Market Performance: Cupid Share Price Extends Sharp Fall

The Cupid share price stayed under heavy pressure in the stock market today, extending its sharp fall for the second straight session.

On Monday, January 5, the small-cap stock dropped close to 20%, mirroring Friday’s steep decline. With this, Cupid’s total fall over two sessions widened to around 35%, making it one of the most actively discussed counters in the market.

During the session, Cupid shares touched a day’s low of ₹337.55 on the BSE, slipping 19.6% from the previous close of ₹419.95. The stock traded just a fraction above the 20% lower circuit limit of ₹336, highlighting the intense selling pressure across the counter.

This sharp move was not driven by earnings disappointment or any fresh corporate event but by a regulatory trigger that caught market participants’ attention.

Main News: ASM Framework Puts Cupid Under Market Watch

The sudden downturn in the Cupid share price began after both BSE and NSE placed the stock under the Long-term Additional Surveillance Measure (ASM) – Stage 1.

This framework is typically introduced to monitor stocks showing high volatility or unusual price movements. While it does not imply wrongdoing, it often results in tighter trading conditions, which can impact short-term liquidity and sentiment.

As per reports:

• Margin requirement has been raised to 100%
• This applies to:
  • All open positions as of January 5, 2026
  • All new positions created from January 6, 2026, onwards

Such measures tend to cool speculative activity. In Cupid’s case, it appears to have triggered aggressive profit booking after a strong past run, leading to back-to-back lower circuit sessions.

Trading Volume: Unusual Activity Draws Attention

Alongside the price fall, trading activity surged.

As of 11 am, nearly 38.89 lakh Cupid shares were traded on the BSE. This is sharply higher than the two-week average volume of 10.55 lakh shares, indicating heightened churn as investors reacted to the ASM-related developments.

High volumes combined with a steep price fall suggest panic-driven exits rather than gradual selling—something the broader market has seen before in small-cap counters placed under tighter surveillance.

Company Statement: Cupid Responds to Volatility

Addressing the unusual trading activity, Cupid informed stock exchanges last week that it was not aware of any undisclosed material event that could justify the sudden volatility in its share price.

In its official filing dated January 2, the company stated:

• Stakeholders should rely only on official stock exchange disclosures
• Certain false and unverified rumours were being circulated
• These rumours appeared aimed at creating panic and harming the company’s reputation
• The company is reviewing the matter and may take appropriate steps

Cupid also reiterated that its promoters remain committed to long-term value creation and safeguarding stakeholder interests.

This clarification aimed to calm nerves, but the market’s reaction shows that regulatory action often outweighs reassurance in the short term.

Company Details: Cupid Shares Business Update

On Friday evening, Cupid released its business update for the October–December quarter of FY26, providing operational context amid the market turbulence.

Key points from the update:

• The October–December quarter is expected to be the company’s best-performing quarter so far
• Performance driven by:
  • Sustained demand
  • Smooth operational execution
• Order book at its highest level to date, offering strong visibility for upcoming quarters

Cupid also confirmed that:

• Work at its Palava, Maharashtra manufacturing facility is progressing as scheduled
• Its FMCG portfolio continues to see rising demand across India
• Growth is supported by expanding retail presence in personal care and wellness categories

The update highlighted steady business momentum, even as the Cupid share price remained volatile in the stock market today.

Why ASM Matters for Stocks Like Cupid?

ASM inclusion often changes the short-term trading behavior of a stock. The key impact areas include:

• Higher margins, which reduce leveraged trading
• Lower speculative participation
• Short-term pressure on liquidity and price

For many retail participants, ASM serves as a caution flag rather than a judgment on a company’s fundamentals. Still, its immediate effect is often visible in sharp price moves—exactly what played out in Cupid over the past two sessions.

Summary: What the Stock Market Today Is Signaling?

The action in Cupid share price reflects how quickly market sentiment can shift when regulatory safeguards kick in.

To sum it up:

• Cupid fell nearly 20% for the second straight session
• Total two-day decline stands at around 35%
• The trigger was its inclusion under ASM Stage 1
• 100% margin requirement added pressure on trading activity
• Volumes surged well above recent averages
• The company maintained there is no undisclosed negative development

As the stock market today continues to navigate volatility pockets, Cupid’s move is a reminder that regulatory actions can drive sharp short-term swings—even when business updates remain steady.

For now, the counter remains under close market watch, with price action likely to stay sensitive to trading norms rather than fresh corporate announcements.

Source: Livemint