Senco Gold Share Price Rises on Strong Q4FY25 Business Update

Market Performance

On April 9, shares of Senco Gold reached ₹318.25 per share, marking a five-week high. The Senco Gold share price was locked at the 5% upper circuit for the second straight session following the company’s release of its Q4FY25 and full-year business performance update.

Quarterly and Annual Performance Overview

The company reported notable growth for the quarter and full fiscal year:

Revenue

• Q4FY25: Increased by 19.1%
• FY25 (Full Year): Grew by 19.4% YoY

Retail Growth

• Q4FY25: 23% growth reported

Same-store sales Growth (SG)

• Q4FY25: 18.4%
• FY25: 14.6%

EBITDA Margin

• Adjusted EBITDA Margin for FY25: 6.2%
  • Impacted by customs duty changes in Q2 and Q3, reducing margins by 80–90 basis points

The company indicated improved Q4 performance, supported mainly by strong diamond jewelry sales.

During the quarter, demand remained particularly strong in Tier 3 and Tier 4 towns, exceeding growth rates in metro and Tier 2 locations.

Gold Market Context

Gold prices exhibited a strong upward trend during Q4FY25:

• Quarter-on-quarter rise: 11%
• Year-on-year rise: 33%
• Six-month growth: 19%
• Peak value: US$3,150 per ounce (lifetime high)

Continued gold accumulation by central banks throughout the year contributed to elevated demand levels and rising prices.

Company Expansion Activities

In Q4FY25, the company expanded its footprint through the following:

• New stores opened: 4 showrooms (via franchisee and COCO models)
• Total net additions in FY25: 15 showrooms
  • Franchisee outlets: 6 added
• Total showroom count as of FY25 end: 175
  • Includes 72 franchisees and one international store in Dubai

Financial Metrics

EBITDA Margin

• Adjusted EBITDA Margin for FY25: 6.2%
  • Impacted by customs duty changes in Q2 and Q3, reducing margins by 80–90 basis points

The company indicated improved Q4 performance, supported mainly by strong diamond jewelry sales.

Outlook for FY26

The company anticipates strong sales momentum to continue into Q1FY26, supported by festive and wedding season demand during Poila Baisakh and Akshaya Tritiya.

Expansion Plans for FY26:

• New stores planned: 5–7 showrooms initially
• Target for FY26: 20–22 new stores (franchisee and company-owned)
• Shop-in-Shop (SIS) model: Aim to establish 70 new SIS outlets, targeting a total of ~100 SIS stores by March 2026

Additionally, through its wholly owned subsidiary, Sennes Fashion Limited, the company plans to open 5–7 new SENNES stores, focusing on lifestyle segments like lab-grown diamonds, perfumes, and leather accessories.

Summary

The Senco Gold share price gained momentum following a solid Q4 and FY25 performance marked by double-digit revenue growth and expansion efforts. While margins faced short-term pressure due to customs duty changes earlier in the fiscal year, the company reported a recovery in the final quarter. Plans for new stores and expanded retail formats suggest continued operational scaling in FY26.