Studds Accessories IPO: Check IPO Date, Lot Size, Price & Details

About the Company

Studds Accessories Limited was originally incorporated as Studds Accessories Private Limited on February 3, 1983, and was subsequently converted into a public limited company in 1994. The company is engaged in the design, development, manufacturing, and marketing of two-wheeler helmets and accessories. It sells its products primarily under two well-known brands — “Studds”, which caters to the mass and mid-market segment, and “SMK”, which targets the premium segment. Both brands enjoy strong consumer recognition and wide acceptance across domestic and international markets.

Studds operates multiple state-of-the-art manufacturing facilities located in Faridabad, Haryana, equipped with advanced machinery and in-house testing labs to ensure high safety and quality standards. The company offers a comprehensive range of helmets and related products, including two-wheeler luggage, gloves, helmet locking devices, rain suits, riding jackets, and eyewear under the Studds brand. Over the years, Studds has built a strong distribution network across India and established a significant export presence in more than 70 countries, reinforcing its position as a global player in the helmet industry.

IPO Details

Objects of the Offer

The IPO is a 100% Offer for Sale (OFS) through which the selling shareholders will divest a part of their equity stake. The company will not receive any proceeds from the offer, and the listing is intended to provide liquidity to existing shareholders and enhance the Company’s public profile.

Key Strengths and Opportunities

• Market leadership & scale: Largest two-wheeler helmet player in India by revenue (FY24) and the world’s largest by volume in CY2024; sold approximately 7.4 million helmets in FY25. The long operating history of over 50 years and high production volumes give the company significant cost leverage and bargaining power with suppliers.
• Brand portfolio: Strong consumer brands — “Studds” for the mass/mid-market and “SMK” for the premium segment — enabling coverage across multiple price points and export appeal. These complementary brands help the company capture value both in cost-sensitive markets as well as in premium export markets, supporting margin enhancement.
• Wide product catalogue & design capabilities: Over 240 styles/designs (as of August 31, 2025) across helmet categories, including capability to manufacture premium products (e.g., carbon-fibre under SMK). The broad design capability allows rapid product refresh and responsiveness to consumer trends, reducing the risk of obsolescence.
• Distribution & export reach: Well-developed domestic dealer/distributor network and exports to over 70 countries; as of August 31, 2025 the company reported 363 active distributors. The extensive reach helps ensure diversification of revenue across geographies and channels, lowering dependence on any one region.

Key Risks        

• Brand Dependence Risk: The Company’s revenues significantly depend on its “Studds” and “SMK” brands. Any deterioration in brand image, consumer perception or competitiveness could materially impact sales and profitability.
• Dependence on Two-Wheeler Helmet Segment: Over 90% of the company’s sales come from two-wheeler helmets. Thus a slowdown in two-wheeler industry volumes, or substitution of mobility trends, may adversely affect business performance.
• Raw Material & Supplier Risk: The Company relies on certain key raw materials (plastics, resins, polycarbonates etc.) and does not always have long term supply contracts. Disruption in supply, sudden price hikes or material availability issues can impact manufacturing cost and margins.
• Manufacturing Concentration & Facility Risk: All manufacturing facilities are located in Faridabad/Haryana region; disruptions due to labour, regulatory, environmental or natural calamities could severely affect production, capacity utilization and business continuity.
• Export/Regulatory & Certification Risk: The Company exports to many countries and must comply with various international safety and certification standards. Failure to obtain or maintain these approvals, or adverse regulatory/trade changes abroad, could hurt export operations and thus overall growth.

Financial Snapshot (₹ in Crore)