Senco Gold Eyes Strong Festive Sales, Targets 18-20% FY26 Growth

Market Performance

Senco Gold Ltd is gearing up for a robust second half of FY26 as festive and wedding season demand picks up across India. Despite a rise in gold prices by roughly 15% year-on-year, the company anticipates strong consumer interest, with Q3 expected to be the peak sales quarter.

• Current gold price trends: up 14–15% YoY
• Retail expansion: 185 showrooms nationwide
• Premium brand Sennes: 8 stores, SIS counters: 100+

Main News

Leading jewellery retailer Senco Gold has prepared for the festive season with a diverse mix of bridal and festive collections. The company expects the combination of Dhanteras, Diwali, and wedding season demand to drive sales momentum.

• Special Dhanteras offers launched to attract buyers
• Introduction of lightweight and low-carat gold, including 9K collections, to cater to price-conscious customers
• Optimistic outlook for Q3 and Q4 demand despite elevated gold prices

Senco Gold’s strategy includes targeting both affordability and premium experiences to maintain customer interest.

Company Details

The company is steadily growing its retail presence across key markets. and diversifying offerings:

• Showroom expansion: Two new outlets inaugurated this week in Naihati (West Bengal) and Uttar Pradesh
• Annual target: 20 new showrooms in FY26
• Premium brand Sennes: Added a new store in Hyderabad
• Shop-in-Shop (SIS) counters: Crossed 100 across various formats

Financially, Senco Gold posted strong growth in the first half of FY26:

• Revenue growth: 17.8% YoY
• Retail segment growth: 16%
• Same-store sales growth (SSSG): 7.5%
• Diamond jewellery: 31% value growth, 14% volume growth

Summary 

Senco Gold is strategically positioned to capitalize on the festive and wedding seasons. With a mix of new product launches, expansive showroom network, and targeted promotions, the company aims to sustain its 18–20% topline growth for FY26. By balancing affordability with premium offerings, Senco Gold continues to meet evolving consumer demand and strengthen its market presence.