Aditya Birla Fashion’s Share Price: Lifestyle Arm Lists at ₹167 on NSE Post Demerger

Market Performance Update

On June 23, 2025, the Indian equity market saw modest activity with selective stock-specific movements. Among notable gainers were:

• Ishan Dyes and Chemicals: ₹50.79 (+13.47%)
• Innovana Thinklabs: ₹493.00 (+11.39%)
• Zee Entertainment: ₹147.63 (+10.93%)
• Chennai Petroleum: ₹699.30 (+10.48%)
• Apollo Micro Systems: ₹214.00 (+10.00%)

Amid these developments, Aditya Birla Fashion's share price attracted attention with the listing of its newly demerged entity.

Lifestyle Business Lists at ₹167 on NSE

Aditya Birla Fashion and Retail Ltd's lifestyle arm — Aditya Birla Lifestyle Brands Ltd (ABLBL) — was officially listed on the National Stock Exchange at ₹167 per share on Monday, June 23, 2025.

• Listing Price: ₹167
• Discovered Price: ₹171
• Record Date for Demerger: May 22, 2025
• Demerger Ratio: 1:1

This marks a significant structural shift in Aditya Birla Group's fashion retail business.

Company Details

Aditya Birla Lifestyle Brands Ltd (ABLBL)

ABLBL now houses a majority of Western wear and international lifestyle brands. Key names include:

• Reebok
• American Eagle
• Louis Philippe
• Van Heusen
• Allen Solly
• Peter England

These lifestyle and casual wear segments make up 85% of ABLBL's revenue.

Aditya Birla Fashion and Retail Ltd (ABFRL)

ABFRL, after the demerger, continues with:

• Pantaloons (59% revenue share)
• Ethnic Wear Brands: TCNS, Tasva, Masaba, Sabyasachi (27% revenue)
• Luxury and Premium Brands: Jaypore, The Collective, Galeries Lafayette, TMRW, Tarun Tahiliani

This strategic division enables sharper brand focus across different consumer segments.

Financial Data Snapshot

Revenue

This reflects a nearly even split in revenue between the two entities.

Summary

The listing of Aditya Birla Fashion's demerged lifestyle division at ₹167 signals a significant transformation in the group's retail strategy. With brands distributed based on customer segments and business strengths, the move ensures focused growth.

With Q3 FY25 revenue at ₹21,500 Crore for ABLBL and ₹22,180 Crore for ABFRL, the companies appear poised to chart independent paths. Both stocks also witnessed a modest 1% intraday rise by 11:05 AM on the day of listing.

As the companies move forward post-demerger, the market will closely watch how each segment leverages its brand strength and consumer reach.